Breakdown

s a mixed reality and virtual reality videogame where you ‘the player’ navigates the world inside it was important to establish a way to communicate the player as entering and being a part of the experience. The answer was to incorporate a silhouetted figure placed at the boundary between the real and the virtual, showing some of the world of Infinite Inside through a stylised portal surrounded by symbology used in the game.

The result is an intriguing artwork which communicates the premise and experience of Infinite Inside whilst being distinctive and modern in appearance. It was also important to provide a flexible Brand Identity system for Infinite Inside allowing for the Key Art, Logo and other design elements to be rearranged and recoloured into any of the three preset colour-ways to provide flexibility and variation across the gamut of platforms and media in which the identity would appear.